Penelope Designs Creative Studio is my personal brand, developed from the ground up with a full visual identity system and comprehensive brand guidelines. I established the core elements — colour palette, typography, illustration style, tone of voice, and digital presence — to ensure consistency across every touchpoint. This brand identity is carried through into merchandise design, including apparel, art prints, and seasonal products, creating a cohesive and recognisable aesthetic across the entire PDCS collection.

A family business dedicated to bike repairs. I designed the website, created branding assets, developed a uniform, produced van livery, and managed social media visuals. This comprehensive branding effort helped modernize and professionalize the business’s identity.

A “grow your own veg at home” kit. I was involved in packaging design, creating mockups, organising a photoshoot, and developing visual assets to promote the product effectively to home gardeners.