Penelope Designs - Digital Marketing

From bold Instagram graphics to full social campaigns, I design digital marketing content that’s not just eye-catching — it’s goal-focused. Whether it’s raising awareness, promoting events, or building brand loyalty, my designs are tailored to the audience, platform, and message. Below are some examples of digital content I’ve created across various clients and projects.

VR Fitness

I regularly create Instagram graphics and reels for VR Fitness, helping to promote their HYROX training sessions, personal coaching, and community classes. The designs are dynamic and energetic to match the brand tone, often featuring movement, bold type, and real footage from classes to keep engagement high.

E-Nics (C-Change Campaign)

As part of the Story Works Team, I designed a series of impactful graphics for the e-NICS campaign — highlighting the real-life consequences of the National Insurance increase on the people supported by C-Change. The designs aimed to humanise the issue, using bold visuals and accessible language to bring attention to stories that might otherwise be overlooked. The campaign focused on empathy, clarity, and creating visuals that could be shared across digital platforms to spark conversation and awareness.

Penelope Designs Creative Studio

I manage all content creation, design, and strategy for @penelopedesigns_, the social media home of Penelope Designs Creative Studio. This includes developing a consistent visual direction, producing high-quality reels, photography, and branded graphics, and planning content that reflects the studio’s personality — modern, clean, and playful.

Through PDCS, I actively explore design trends, storytelling techniques, and engagement strategies to build an authentic creative community. My focus is on clarity, originality, and delivering content that strengthens the brand’s identity while supporting product launches, services, and ongoing growth.

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